Results

Conversion results from stores we worked on. Stores are described by what they sell; the numbers come from their own analytics.

Scottish watch brand · Shopify CRO, a repeat client
Fewer visitors, sales doubled
Before
Conversion between 0.5% and 0.8% each month of the year before.
What we did
Homepage, product page and the tartan picker rebuilt, mobile first.
After
Conversion up every month against the same month a year before; sales up 100% in 30 days.
Source: Google Analytics, March 2026 against January and February
Gift store · Shopify CRO, hired again
A new gift box builder, conversion up 29%
What we did
A custom gift box builder added to the store.
After
Conversion up 29% in the first 30 days.
Source: Google Analytics, first 30 days after launch
Building supplies store · Shopify CRO
Clearer product pages, sales up 147% in a month
What we did
Product pages made clearer.
After
Sales up 147% and conversion up 64% the month after.
Source: Shopify, the month after against the month before, August 2024
Tincture store · Shopify CRO
Same traffic, twice the orders
Before
9 orders in 18 days.
What we did
Product page changes.
After
21 orders in the next 18 days, sales up 84%, with traffic flat.
Source: Shopify, 18 days after against 18 days before, August 2024
Shoe store · Shopify CRO
Same traffic, sales up 57% in a week
What we did
Home and product pages optimized.
After
Orders up 37% and conversion up 29% the week after, with traffic flat.
Source: Shopify analytics, the week after against the week before
Bike bag store · Shopify CRO
Easier to choose, add to cart up 84%
What we did
The product page made easier to choose from.
After
Add to cart up 84% and sales up 33% in 20 days.
Source: Shopify, 20 days after against 20 days before, November 2024
Streetwear store · Shopify store rebuild and CRO
Mobile-first pages, add to cart up 46%
Before
5.57% of product views added to cart.
What we did
The store rebuilt on Shopify for conversions, then optimized after launch.
After
8.16% of product views added to cart.
Source: GA4 funnel, 56 days either side of launch
Gift store · Shopify CRO
Easier to buy, sales up 23% in a month
What we did
The path to purchase made easier.
After
Sales up 23% and orders up 17% in 30 days.
Source: Google Analytics, 30 days after against 30 days before, spring 2025
Supplement store · Ecommerce CRO audit
Same ads, conversion from 2% to 5.5%
Before
2% conversion.
What we did
A conversion audit, implemented by the owner.
After
5.5% conversion; a month later, new Google Ads campaigns converting at 17%.
Source: The owner's follow-up, from Google Analytics