Kickstarter Prelaunch Page and Funnel
Your prelaunch page, signups and reservations are how you test demand and how you turn interest into an audience that backs you on launch day. We check what you have, or build it for you.
Why the funnel decides the launch
The funnel does two jobs. During validation it is the test itself: a visitor from an ad either reserves or leaves, and that answer tells you whether to go on. During prelaunch it turns visitors into the subscribers and reservations that back you in the first hours.
Both depend on every step working and being counted. A form that fails on one phone, a reservation that is never reported to Meta, a welcome email that lands in spam: each one makes the test lie and the ads pay for people you never hear from again.
What usually goes wrong
- Counting email signups as proof of demand
- Testing with traffic that does not reflect your buyers
- Tracking that cannot say which ad brought a reservation
- Collecting email addresses instead of people who care
Stages: Validation, Prelaunch. We are not an agency that runs everything: you bring us in where it helps, and your team keeps the rest.
What we do
- Every step from ad click to signup and reservation, tested
- Tracking that tells Meta who your best visitors are
- The funnel built and handed over, if you choose the build
What stays with you
- Your product, story, images and video
- Running the ads and their budget
- The offer and price you test
Prelaunch Funnel Review
About to send traffic to your prelaunch funnel? Make sure every step works before you spend on ads.
We follow every path a visitor can take through your prelaunch funnel, from the ad click to signup, reservation and what comes after, and report what works and what is broken or missing. It is a review, not a build: you or your team make the fixes.
A good fit
- Creators building an audience for an innovative physical product on Kickstarter or Indiegogo
- Teams about to start, or already running, prelaunch ads
- Funnels built in-house or by another agency
Best time: Before you run prelaunch ads, or as soon as the funnel is live. Every day a broken step stays live, the ads pay for signups you never see.
Not a fit
- Films, albums, venues or food
- Causes, donations or equity crowdfunding
- Copy, design or offer feedback: that is a strategy session
Options
Signup funnel
Best if you collect emails and have no paid step yet.
€800
≈ $897
- We check your landing page, form and thank-you page
- We check your email platform, welcome email and sending domain
- We check your Meta pixel, Conversions API and consent
- Report and a 30-minute call
Signup + reservation
Best if you take deposits or reservations. Most creators pick this one.
€1,200
≈ $1,346
- Everything in Signup funnel
- We check your deposit or reservation checkout
- We check purchase tracking and the confirmation email
- We check your terms page
- Report and a 30-minute call
Full prelaunch
Best if you also run a community, a referral tool and a platform prelaunch page.
€1,500
≈ $1,682
- Everything in Signup + reservation
- We check your community and referral tool
- We check your Kickstarter or Indiegogo prelaunch page
- Report and a 30-minute call
Business prices exclude VAT. Checkout adds VAT, or applies the reverse charge with a valid EU VAT number.
USD figures are approximate. Prices are set in EUR, and the exact amount is confirmed at checkout.
How the Prelaunch Funnel Review works
Questionnaire
Your funnel links, email platform and the parts your tier covers.
We test every path
Links, forms, checkout and tracking, on mobile and desktop, with no real card.
Written report
Every step marked working, broken or missing, with the evidence, and a verdict: ready for traffic, or not yet.
30-minute call
We go through the report and the order to fix things in.
What you receive
A written report you can share with your team, a technical verdict, and a 30-minute call.
Not included
Copy, design, offer, pricing, ad creative and budgets. Nothing is changed in your accounts.
Signup + reservation funnel
- Landing page on mobileWorking
- Signup form on iPhone SafariBroken: the button sits under the cookie banner
- Welcome emailNeeds attention: lands in Promotions, no sending domain
- Reservation checkoutWorking
- Reservation reported to MetaMissing: Meta never sees the purchase
Verdict: Not ready for traffic yet: fix the two broken items first.
Prelaunch Funnel Build
Most prelaunch pages leak: signups nobody follows up, visits nobody counts, fans with no next step. We build the funnel your launch depends on.
More than a landing page: a funnel that turns visitors into subscribers and gives your most committed fans a reason to act before launch. Built for speed and for the funnel's goals, then handed over to your account.
A good fit
- Creators preparing an innovative physical product launch on Kickstarter or Indiegogo
- Teams with no working prelaunch funnel yet
- Teams whose page exists but leaks
Best time: Ten or more weeks before launch, so the funnel has time to grow your audience. The build starts once your content is in: product details, images, video, copy and logo.
Not a fit
- Films, albums, venues or food
- Causes, donations or equity crowdfunding
- Regular online stores: see Store Build
Options
Essential
Best if you need the funnel working and counting signups.
€1,500
≈ $1,682
- Prelaunch landing page and thank-you page
- Email capture and welcome email
- Meta pixel
Complete
Best if you want to learn from your fans and run ads that can optimize. Recommended for paid traffic.
€2,400
≈ $2,692
- Everything in Essential
- A feedback loop with your subscribers
- Tracking on every step
- Meta campaign structure
Add-ons
- Copy rewrite€300
- Email segment€100 each
- Automated email€50 each
Business prices exclude VAT. Checkout adds VAT, or applies the reverse charge with a valid EU VAT number.
USD figures are approximate. Prices are set in EUR, and the exact amount is confirmed at checkout.
How the Prelaunch Funnel Build works
Questionnaire and content
Your product, platform, timeline and the content the pages need.
We build
Landing page, signup, thank-you page, email welcome and tracking, on our side, so you pay for no plan while we work.
You review
A preview link and one round of changes before delivery.
Handover
The funnel moves to your account, ready for traffic.
What you receive
A working prelaunch funnel in your account, with tracking on the key events, and a short handover call.
Not included
Your platform plan and paid apps, ad creative, running the ads, and copy unless you add the copy rewrite.
Funnel handover
- Landing page and thank-you pageBuilt, in your account
- Signup to welcome emailLive, sending domain verified
- Offer for your top fansReservation step live
- Events Meta seesPage view, signup, checkout started, reservation
Verdict: Ready for traffic.
What Clients Say
“Our company hired Khach for the initial 2 hour consultation. Our team knew after the 2 hour consultation that we wanted to hire him for his mentorship program. It was the perfect fit for our needs. He walked us through Meta campaign creation, Kickstarter processes, traffic sources and other pertinent topics. He was professional and on time for every call that we had. I would not hesitate to work with Khach again.”
“Khach was incredibly professional and provided very detailed advice. One of the things I appreciated most about Khach's service was his focus on personalized feedback and support. He took the time to review every detail of my project and provided specific recommendations for improvement.”
“There's no doubt that there is an extensive amount of value and experience that Khach has to offer. He will spend quality time with you and take on your project as his own. He is a highly recommended Crowdfunding expert”
“Khach was great help for us! I recommend onboarding him as a mentor if you are planning a crowdfunding project! He was punctual, systematic and gave a lot of insights how the campaign should be done.”
Questions
Prelaunch Funnel Review
Prelaunch Funnel Build
Next stage: Final check
Launch Readiness ReviewLaunching in weeks: every piece launch day depends on, checked.Not sure this is the right step? Book a call and we decide together.