Email Marketing Audits and Strategy
Your list is the one channel you own. For crowdfunding campaigns and online stores.
Jump to: crowdfunding campaigns or online stores
Why email earns its place
Unlike social algorithms, your email list is yours. It is where prelaunch signups wait for launch, where backers hear about their rewards, and where store buyers come back from.
It only works if the right emails go out at the right moments and reach the inbox. The audit shows which flows you have, which are missing, what each earns and what puts you at risk of the spam folder.
What usually goes wrong
- Collecting email addresses instead of people who care
- Ads paying for signups the funnel loses
- An audience that goes cold between signup and launch
- Visitors arriving and leaving without pledging
Stages: Prelaunch (crowdfunding), Live campaign (crowdfunding), Post-funding (crowdfunding), Grow (online store). We are not an agency that runs everything: you bring us in where it helps, and your team keeps the rest.
What we do
- Flows present, missing and what each earns
- Campaigns, list health and deliverability in the full audit
- Findings ranked by what to look at first
What stays with you
- Building flows and writing emails
- DNS changes
- Your contacts never leave your account
For crowdfunding campaigns
From the first signup to the last backer update: a welcome that keeps the list warm, launch emails timed to the first hours, and updates that keep backers on your side while you manufacture.
After funding, the same list becomes your store's first customers.
Crowdfunding overviewFor online stores
Flows that earn while you sleep: welcome, abandoned cart and browse, post-purchase and win-back. Campaigns with a cadence and a reason.
The full audit adds campaign results, list health, sign-up forms and deliverability.
Online store overviewEmail Audit
Flows set up years ago, campaigns sent on gut feeling, and not sure what email really earns?
A written audit of your email account: which automated flows you have and which are missing, how your campaigns perform, and what puts your emails at risk of the spam folder. Klaviyo first; Mailchimp, Omnisend, MailerLite, Brevo, Kit and ActiveCampaign too.
A good fit
- Online stores and product brands
- Accounts with a few months of sending
- Up to 25,000 contacts and 8 flows
Best time: When email revenue stalls, before a big season, or when you are unsure what your flows earn.
Not a fit
- Cold email, purchased lists or bulk blasts
- Building flows or writing emails
Options
Flow audit
Best if you want to know which flows are missing and what each earns. Credited if you upgrade within 7 days.
€250
≈ $280
- Your automated flows, reviewed
- The essential flows you are missing
- Credited toward the full audit within 7 days
Full email audit
Best if you want campaigns, list health and deliverability too.
€1,000
≈ $1,122
- Everything in Flow audit
- Campaign rates, cadence and revenue
- Segments, list health and sign-up forms
- Deliverability: SPF, DKIM and DMARC
Business prices exclude VAT. Checkout adds VAT, or applies the reverse charge with a valid EU VAT number.
USD figures are approximate. Prices are set in EUR, and the exact amount is confirmed at checkout.
How the Email Audit works
Questionnaire
Your platform, list size and the problem you see.
Read-only access
A read-only key or team seat; we never export your contacts.
We audit
Flows first, then campaigns, list health and deliverability for the full audit.
Report
Findings ranked by what to look at first.
What you receive
A written report and a ranked list of what to look at first.
Not included
Building flows, writing emails and fixing DNS records.
No browse abandonment flow
Impact: MediumEffort: LowWhy it matters: Visitors who view a product and leave get no follow-up, although they are among the warmest people on your list.
Do this: Add a two-email flow triggered by a product view, excluding anyone who bought.
What Clients Say
“Very responsive and helped me select the right package. Extremely experienced in the field and willing to help me learn and develop a strategy. Worked to customize the project to our specific stage and market niche. Great with answers to my questions. As a bonus provided a critique of our existing website. Thank you for your help!”
“Khach really knows his stuff when it comes to email marketing. He went through a ton of best practices when it comes to improving my email blast open and click through rates. I am very excited to put these new strategies into place. He was very patient and good at answering any follow up questions I had as well. Highly recommend!”
“Khach set up a Zoom meeting with me to help troubleshoot issues. He was clear, calm, fluent in English and patient. He is clearly knowledgeable with woocommerce, wordpress, paypal and convertkit. He provided a bit of programming insight that turned my whole thinking around. I feel confident going forward. What a relief!”
“This seller is awesome! Extremely well versed in email and digital marketing, understands how to meet you where you are in your journey, and is patient and communicative, even after your session is over. Highly recommend, and will continue to use his services to grow my business.”
Questions
Not sure this is the right step? Book a call and we decide together.