Meta Ads Audits and Strategy
Ads Meta can measure, and an account built to learn. For crowdfunding campaigns and online stores.
Jump to: crowdfunding campaigns or online stores
Why tracking comes first
Meta finds buyers by learning from the people who already converted. When it cannot see your signups, reservations or purchases, it optimizes for the wrong people, and the results in the dashboard stop matching the bank account.
That is why every audit starts with tracking, then moves to how the account is built and what the results say.
What usually goes wrong
- Building the page and the ads around a guess about who buys
- Setting the price before looking at what comparable campaigns charged
- Starting press and creator outreach weeks before launch, when it is too late to land
- Counting email signups as proof of demand
Stages: Research (crowdfunding), Validation (crowdfunding), Prelaunch (crowdfunding), Live campaign (crowdfunding), Grow (online store). We are not an agency that runs everything: you bring us in where it helps, and your team keeps the rest.
What we do
- Pixel and Conversions API checked
- Structure, audiences and results read
- Findings ranked by what to look at first
What stays with you
- Running and managing the ads
- Creative production
- Budgets
Facebook ads for Kickstarter and Indiegogo
Ads run from research to the last day: angle tests in research, small budgets during validation, audience building in prelaunch, and launch and live traffic.
The audit checks that Meta sees the steps that matter at your stage, from signups and reservations to traffic sent to the live campaign.
Crowdfunding overviewFor online stores
For a store, the question is whether Meta sees purchases with their value, and whether the account is built to find more buyers like them.
The full audit reads tracking, structure, results and creative together, with the landing pages the ads send people to.
Online store overviewMeta Ads Audit
Running Meta ads and not sure the numbers are right, or why results changed?
A written audit of your Meta ad account: whether Meta sees your conversions, how the account is built, and how campaigns perform. You get the risks, blockers and opportunities, ranked by what to look at first; you or your media buyer make the changes.
A good fit
- Online stores and crowdfunding campaigns running Meta ads
- Service businesses running leads or sales campaigns
- Accounts up to EUR 10k monthly spend
Best time: Before you scale spend, after results change, or when the numbers in Meta and your store disagree.
Not a fit
- App install campaigns
- Running or managing the ads
Options
Tracking check
Best if you want to know whether Meta sees your conversions. Credited if you upgrade within 7 days.
€250
≈ $280
- Pixel and Conversions API events
- Deduplication and match quality
- Credited toward the full audit within 7 days
Full Meta audit
Best if you want tracking, structure, results and creative read together.
€1,200
≈ $1,346
- Everything in Tracking check
- Campaign structure, objectives and audiences
- Results, spend and frequency trends
- Creative review and landing page match
Business prices exclude VAT. Checkout adds VAT, or applies the reverse charge with a valid EU VAT number.
USD figures are approximate. Prices are set in EUR, and the exact amount is confirmed at checkout.
How the Meta Ads Audit works
Questionnaire
Your goal, budget and the problem you see.
Partner access
Analyst access to the ad account and Events Manager; nothing is changed.
We audit
Tracking first, then structure and results for the full audit.
Report
Findings with the evidence, ranked by what to look at first.
What you receive
A written report with the evidence for each finding and a ranked list of what to look at first.
Not included
Managing ads, creative production and lifting account restrictions.
Purchases are counted twice
Impact: HighEffort: MediumWhy it matters: The pixel and the Conversions API both send each purchase without a shared event ID, so Meta reports more sales than your store records and budget decisions rest on inflated numbers.
Do this: Send the same event ID from both sources, then compare Meta's purchases with your store's orders for 7 days.
What Clients Say
“Such a pro and clearly an expert in his field. In just 30 minutes, we received a very clear and structured understanding of 'next steps' for our business. From the start, Khach jumped into strategy, asked all the right questions and followed up with a written outline. We'll definitely be working with Khach again. If you're serious about growing your e-comm business, this is the man you need to work with.”
“This is the second time I’ve worked with him, and once again, he delivered outstanding results. He pays close attention to detail, communicates clearly, and always goes above and beyond whenever I have a question or run into an issue. I truly enjoy working with him—he’s reliable, professional, and genuinely cares about the success of the project. I’m definitely looking forward to working with him again!”
“Very pleased with the 1-on-1 hour long facebook ads consultation with khachm. We hopped on a video call very quickly and he was very knowledgeable and patient while walking me through facebook strategies and hands on set up in the facebook ads dashboard. He knows his stuff, gives you an easy road map to follow and clarifies questions you have. I would hire him again for sure. Highly recommend.”
“Once again, another great session! Developing a roadmap for success in a very niche industry is complex. It's hard to believe we're able to cover so much ground in such a limited amount of time. Khach's ability to quickly evaluate and fine-tune our approach is remarkable. Clearly an expert, Khach plays a significant role in our digital transformation.”
Questions
Not sure this is the right step? Book a call and we decide together.