Gardening
Shrooly
A smart countertop grower for rare mushrooms
- Raised
- $1.21M
- Backers
- 3,129
- Platform
- Kickstarter, then Indiegogo
- Started
- September 2022, 3 months
The campaign
Shrooly started on Kickstarter, where it raised $63,240 from 144 backers. The team reached out when they decided to move to Indiegogo, and we mentored the founders through the move: the Indiegogo page, the rewards carried over, and how to keep momentum between platforms.
On Indiegogo the campaign raised €161,376 from 509 backers and reached its goal in about 2 days. It then kept selling through Indiegogo Late Pledge (then called InDemand) to €1,124,814 (about $1.21M) from 3,129 backers.
Our role
Crowdfunding mentor for the move to Indiegogo.
See the campaign
Planning a campaign?
See where we help at each stage, or talk it through on a call.