Hygiene
PomaBrush
A minimalist silicone electric toothbrush
- Raised
- $629K
- Backers
- 4,118
- Platform
- Kickstarter + Indiegogo
- Started
- June 2020, 4 months
The campaign
PomaBrush raised £342,819 from 2,864 backers on Kickstarter, then grew to £502,317 (about $629K) from 4,118 backers with Indiegogo Late Pledge (then called InDemand), over 30 times its goal.
Our role
Campaign manager, leading a team of 15 marketing specialists.
What we ran
- A creative brief and positioning around the travel kit: brush, paste and a case that holds a charge for months
- A prelaunch funnel with two tested landing pages, an early-bird list and a "PomaClub" email series told in the founder's own voice
- A bundle (PomaKit) to raise the average pledge
- Facebook ads, tested and scaled from prelaunch through Late Pledge
- Journalist and influencer outreach, with coverage in Mashable, Tech Advisor, Digital Trends and the New York Post
Result
£502K (about $629K) raised, 4,118 backers, $153 average pledge.
See the campaign
Planning a campaign?
See where we help at each stage, or talk it through on a call.