Pet accessories
Pupsule
An all-in-one dog poop cleanup tool
- Raised
- $251K
- Backers
- 3,010
- Platform
- Kickstarter + Indiegogo
- Started
- June 2020, 3 months
The campaign
Pupsule raised $126,317 from 1,614 backers on Kickstarter, then grew to $250,721 from 3,010 backers with Indiegogo Late Pledge (then called InDemand). We ran every stage: research, validation, prelaunch, launch prep, the live campaign, and the post-funding move to Indiegogo Late Pledge (then called InDemand).
Our role
Campaign manager for the whole campaign, leading a team of 8 specialists.
What we ran
- Full video production for the main campaign video, plus short, trend-driven videos for social media and ads
- Several photo shoots, with the images used across the page, ads and influencer posts
- Facebook and Google ads, tested across audiences, offers and headlines
- Influencer marketing and PR, with coverage in Yanko Design, Wired Italy, TrendHunter and Geeky Gadgets
- A prelaunch email sequence built on the founder's story, then FAQ emails answering the top objections
- Cross-promotions with other Kickstarter projects, a backer community and Quora answers
Result
100% funded on day 1, 3,134% of the $8,000 goal; $251K raised, 3,010 backers.
See the campaign
Planning a campaign?
See where we help at each stage, or talk it through on a call.