Tech
Eazeye
Monitors that are easy on the eyes
- Raised
- Two launches
- Platform
- Indiegogo
- Started
- August 2022, 3+ years
The campaign
Eazeye, the first naturally backlit monitor, reached its goal in 1 hour 37 minutes and raised HK$459,820 (about $52K) on Indiegogo.
Radiant, the first transflective monitor, reached its goal in 5 hours 15 minutes and raised HK$697,926 (about $75K).
Our role
Prelaunch mentor for the founder, across three campaigns in a row.
What we worked through together
- Validation
- Audience building and community
- VIP segmentation tied to a paid reservation
- The email sequence
- Launch timing
See the campaign
Planning a campaign?
See where we help at each stage, or talk it through on a call.