Transportation
Vezo 360
The first 4K 360-degree smart dash cam
- Raised
- $1.92M
- Backers
- 7,407
- Platform
- Kickstarter + Indiegogo
- Started
- May 2019, 2 months
The campaign
VEZO 360 raised $1,922,839 from 7,407 backers across Kickstarter and Indiegogo. The Indiegogo Late Pledge phase (then called InDemand) crossed $1 million in 60 days at a 14x return on spend.
Our role
Campaign manager, leading a team of 17 marketing specialists.
What we ran
- Influencer marketing: 30+ Instagram posts and stories (450K+ views) and 28+ posts on large Facebook pages (700K+ views)
- PR: 5,000 journalists contacted, 16% response rate, 40+ articles in English, Japanese, Chinese, Arabic and Russian outlets
- Facebook ads at 3.3x ROAS across 2M+ impressions, with audiences tested by age, interest and car brand
- 5 photo sessions with 8 car models and a video shoot, cut into GIFs and clips for the page, ads and influencers
- Cross-promotions with 58 campaigns, a chatbot, giveaways and social media
- Backer comments turned into an FAQ and page updates
Result
$1.92M raised, 7,407 backers, $260 average pledge.
See the campaign
Planning a campaign?
See where we help at each stage, or talk it through on a call.