Tech
Cubbit
A cloud you pay for once
- Raised
- $1.25M
- Backers
- 3,508
- Platform
- Kickstarter + Indiegogo
- Started
- January 2019, 4 months
The campaign
Cubbit raised €410,750 on Kickstarter, then grew to €1,105,778 (about $1.25M) from 3,508 backers with Indiegogo Late Pledge (then called InDemand).
Our role
Campaign manager, leading a team of 17 marketing specialists.
What we ran
- Positioning: a brief mapping seven pains of cloud and NAS users to what Cubbit solves, then a survey of 1,000+ backers. The top hooks were "free forever, no monthly fees" (62%) and privacy (43%), and every ad, pitch and page section was rebuilt around them
- PR by beat (privacy, cloud, startups) with follow-ups that escalated the social proof as funding grew
- Influencer outreach and an affiliate program
- Facebook ads, tested and scaled on the winning hooks
- Live page optimization: a clearer headline, subtitled video, three buyer guarantees and a rewards graphic showing every upgrade
Result
€1.11M (about $1.25M) raised, 3,508 backers, $357 average pledge.
See the campaign
Planning a campaign?
See where we help at each stage, or talk it through on a call.