Publishing
The SaaS Playbook
A book by Rob Walling, founder of the email platform Drip
- Raised
- $109K
- Backers
- 2,272
- Platform
- Kickstarter
- Started
- January 2023, 1 month

The campaign
The SaaS Playbook raised $108,837 from 2,272 backers on Kickstarter and earned Kickstarter's "Project We Love" badge.
Our role
Crowdfunding consultant before the launch.
What we worked through together
- Validation
- Prelaunch lead generation
- The reward structure
- The launch plan
- What comes after funding
See the campaign
Planning a campaign?
See where we help at each stage, or talk it through on a call.