Funderce - Crowdfunding & Ecommerce Strategy

Fashion

Irontide

Adventure shorts with a waterproof pocket

Raised
$206K
Backers
1,781
Platform
Kickstarter + Indiegogo
Started
April 2021, 2 months
Irontide campaign

The campaign

Irontide raised £143,832 from 1,781 backers on Kickstarter, reached its goal in 1 day, and grew to £149,903 (about $206K) with Indiegogo Late Pledge (then called InDemand). The team came back for Irontide 2.0, which raised $182,693.

Our role

Crowdfunding mentor before the launch.

What we worked through together

  • Validation
  • Prelaunch lead generation
  • The reward structure
  • The launch plan
  • What comes after funding

See the campaign

Planning a campaign?

See where we help at each stage, or talk it through on a call.

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