Design
Exoy ONE
An LED infinity dodecahedron
- Raised
- $127K
- Backers
- 374
- Platform
- Kickstarter + Indiegogo
- Started
- April 2023, 3 months
The campaign
Exoy ONE raised €109,092 from 346 backers on Kickstarter, reached its goal in 1 day, and grew to €117,813 (about $127K) with Indiegogo Late Pledge (then called InDemand). The team prepared, validated and launched the campaign on their own.
Our role
Crowdfunding mentor for a team of three, before and during the launch and through the move to Indiegogo Late Pledge (then called InDemand).
What we worked through together
- A prelaunch funnel with a paid reservation: each reservation automatically moved the lead into the VIP list and alerted the founder in real time, so VIPs got the launch-day offer first
- Ad creative tests through late July and August to find the angles worth scaling before launch
- A Kickstarter page and reward structure built around the VIP offer
- After funding, the move to Indiegogo Late Pledge (then called InDemand) to keep taking orders
Result
Funded in 1 day; €118K (about $127K) raised, 374 backers.
See the campaign
Planning a campaign?
See where we help at each stage, or talk it through on a call.